Denver, CO., February 2, 2004 Thought
Equity, the nation's largest supplier of production-ready advertising
solutions for cable, broadcast and other media companies, today
announced the launch of their stock footage management and licensing
product - an integral part of their business strategy to revolutionize
the stock footage industry. Through Thought Equity's new product,
companies holding large libraries of footage have a viable option
to monetize their assets in the marketplace by making film and video
footage available for use by creative agencies, media companies
and producers of film, documentaries, and TV programs.
The new offering allows organizations that own stock
footage to take advantage of Thought Equity's advanced digital asset
aggregation and distribution system. Thought Equity's refinery,
located in Laramie, Wyoming, is revolutionizing the stock footage
industry, as it exists today. The company's leading-edge video distribution
technology provides the most cost effective means to automate the
entire infrastructure from digitization of the assets to
licensing and management, and ultimately enabling the library to
be available online providing access to film and video assets
faster and more conveniently than any alternative available today.
Customers will have access to video content that's
easily searchable and available to creative agencies, production
houses, cable and broadcast networks and corporations for use in
video production. By leveraging Thought Equity's expertise in Digital
Asset Management and online inventory, customers can research, preview
and purchase video assets on demand. The new product enables organizations
that want instant access to extensive film and video assets to reduce
research time, shorten production cycles, and drastically lower
overall production costs.
Until now, the process to obtain stock footage was
manual and error prone, often taking weeks at a time. Today, Thought
Equity's stock footage offering allows for individual research and
preview of footage online, with the option to download and immediately
use the production-ready clip.
Collegiate Images, the nation's leading collegiate
sports footage licensing agency, is one of the partners providing
stock footage for the new offering. Thought Equity is using its
proprietary Digital Asset Management system to aggregate and catalogue
at least 50,000 hours of Collegiate Images' premium, officially-licensed
college sports footage from the top universities, conferences, bowl
games and broadcast rights holders, including memorable plays, game-winning
shots, team celebrations, hard hits. Footage can be searched, viewed
and licensed online at www.collegiateimages.com.
"We are excited to work with Thought Equity and to
leverage their expertise in digital asset management," said Jack
Heilig, vice president of Collegiate Images. "The video production
market is realizing huge benefits from the meaningful repurposing
of creative assets, especially sports footage_ Thought Equity can
provide our extensive content to a much broader audience than we
could on our own."
"Industry leaders like Collegiate Images know that
sports footage is exponentially more valuable if it's organized,
easily assessable and pre-packaged," said Kevin Schaff, CEO and
founder of Thought Equity. "We digitize and assist with portfolio
allocation of footage in order to maximize exposure and generate
revenues quickly for our partners. Our goal is to become the number
one provider for high definition footage by the end of 2004."
"Sports has become a desirable corporate metaphor
for teamwork, persistence, endurance, and the spirit of winning,"
said Neal Pilson, former president of CBS Sports. "It is thrilling
to see footage of history's most compelling sports moments instantly
available to anyone with a computer and an Internet connection".
Collegiate Images (CI) is the centralized licensing and rights clearance
agency that manages the distribution of archived film and video
images for colleges, universities, conferences, bowl games, and
broadcast rights holders. Collegiate Images, the source for officially
licensed collegiate video, was formed by The Collegiate Licensing
Company (CLC) and Convizion, Inc. CLC, formed in 1981, is the nation's
leading collegiate licensing and marketing representative that assists
collegiate licensors in protecting and controlling the use of their
logos through trademark licensing. Convizion is a leader in sports
marketing and media management providing comprehensive content and
enterprise services to leagues, teams, corporations and media companies.
For more information on Collegiate Images go to www.collegiateimages.com.
Thought Equity Management, Inc. is headquartered in Denver, Colorado
and is a leading supplier of production-ready print and video advertising
as well as state-of-the-art digital asset management solutions for
creative content. Large media, cable and broadcast companies leverage
the company's solutions to reduce production costs, increase gross
margins, enhance localized ad quality and distribute branded content
on a local level. For more information about Thought Equity, visit
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