Denver, CO, June 3, 2004 - Thought Equity, the nation's
largest supplier of stock motion footage and production-ready television
commercials for cable and broadcast companies, was honored with
an Apex Award by the Colorado Software and Internet Association
(CSIA) last night at the annual awards ceremony held at the University
of Denver's Newman Center.
Thought Equity won the highly coveted E-commerce Initiative of
the Year award given to the company that has developed and employed
a successful and well-targeted e-commerce initiative in the past
year. The initiative is judged on its ability to effectively serve
its intended target market, meet the market's needs and improve
the way business transactions have traditionally been handled.
Thought Equity uses the Internet as the search and delivery mechanism
for motion footage. The process to acquire motion footage, either
commercials or stock clips, was previously arduous, time-consuming
and lengthy, requiring manual searching of physical footage warehouses,
research fees, screener tapes, and complex rights management. The
company's web-based system leverages sophisticated digital asset
management capabilities and is powered by advanced search and retrieval
technology. An embedded security and rights-management process ensures
all clips and commercials are free of usage restrictions . Digital
assets are then categorized and searchable according to demographic
and descriptive criteria.
For the first time ever, anyone wanting motion footage - TV producers
needing a clip for a news program, advertising execs looking for
a "feel good" montage, cable companies selling ads to local businesses
- can search, preview and purchase whatever they need, instantly,
through Thought Equity.
"The CSIA Apex Awards honor industry leaders who have made valuable
contributions to their customers and the market," said Kevin Schaff,
CEO and founder of Thought Equity. "We're thrilled that the CSIA
has recognized our contribution to the motion footage and commercial
production industries. Our goal is to bring Madison Avenue-quality
ads to Main Street America through the Internet."
Thought Equity Management, Inc. is headquartered
in Denver, Colorado and is a leading supplier of production-ready
print and video advertising as well as state-of-the-art digital
asset management solutions for creative content. Large media, cable
and broadcast companies leverage the company's solutions to reduce
production costs, increase gross margins, enhance localized ad quality
and distribute branded content on a local level. For more information
about Thought Equity, visit www.thoughtequity.com.
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