The most valuable and important part of the process
is the capture and indexing of the digital content from a customer.
The objective is to make the data Usable, Findable and Accessible
by authorized Thought Equity users.
Usable - Data has been sanitized of any trademarked
or business specific details. It has been captured digitally, if
not already in electronic format. And all required supporting data,
including fonts, style sheets, and photos are captured in order
to make the package complete self-contained.
Findable - If you can't find it, you can't
use it. Descriptions for ads must reflect multiple perspectives
based on criteria such as themes, pictured objects, backgrounds,
styles, and physical attributes such as color, size, history of
usage, and licensing requirements. A system of metadata tags has
been created to capture all of this information and allow the type
of data to customers. Metadata describes the asset so that users
can search for them based on unique descriptive attributes. As a
result, when an end user searches the library to find a specific
property of the creative piece, the rigorous indexing process has
made it easy to locate items meeting the detailed search criteria.
Accessible - The digital assets are stored
in the central repository and accessible on the private portal to
any employee with an Thought Equity user account. Importantly, employees
must be able to access samples for use in speculative sales proposals,
as well as full artwork with all supporting documentation. Licensing
and asset tracking is provided, ensuring that a campaign used by
one company location will not be re-used in the same region. And
since components of each asset may have licensing and usage restrictions,
the Thought Equity system tracks each time the content is "checked
out" or used by an employee, allowing centralized administration