Asset Management Services from Thought Equity help
media companies maximize the revenue potential of their own creative
content by making it Useable, Findable, and Accessible across their
entire chain of media properties.
Thought Equity Asset Management is a service that
increases sales productivity and reduces cost across a chain of
publishing or broadcasting properties. Thought Equity Asset Management
is designed for companies who operate magazine, newspaper, or broadcast
properties in multiple markets. Asset Management benefits these
companies by enabling them to share their own creative assets across
the company, allowing advertising created in one location to be
sold into every market, rather than having each local operation
work independently to re-create similar advertising campaigns.
Companies serious about creating their own system
for re-using and sharing creative content electronically must make
an investment in Digital Asset Management (DAM) technology, typically
in the range of $1 million for hardware, software and integration.
More critical is the staffing, training, consulting and ongoing
operation required to capture the original content in digital format,
prepare it for repeated use, index it based on multiple criteria
so it can be found by potential users, and track licensing and usage.
Thought Equity Asset Management provides all of these
capabilities on an outsourced basis. A state of the art DAM system,
staffed by experts in cataloguing and indexing creative content,
becomes available across the entire organization through a private
web portal. Rather than invest in technology and staffing that is
outside of the core expertise of the company, Thought Equity allows
media companies to gain the benefits of a system for information
sharing without defocusing their sales, production or IT departments.