"We were blown away by how smooth and easy the whole process
was from start to finish. We are in the process of purchasing two
more commercials that are integrated with the first one we ran.
We not only have a commercial, we have an entire creative campaign!"
Curtis Packard, Owner Ace Quality Homes
Ace Quality Homes is a residential building company located in
Ft. Collins, Colorado. Team Financing is a mortage company also
based in Ft. Collins. The two companies formed a partnership in
2000 to build, sell, and finance 57 residential properties they
had purchased in the surrounding region. Both companies are individually
owned and operated by Joe Merante (Team Financing) and Curtis Packard
(Ace Quality Homes)
In order to reach a large number of potential homebuyers, Ace Quality
Homes and Team Financing explored the idea of running a commercial
on the local Comcast network. Their main objective was to make consumers
aware of their brand and services, not to promote a specific offer.
They wanted to develop a commercial that was clever and memorable,
and would clearly be remembered by their audience. While both companies
were excited about the marketing potential, they discovered that
developing and producing the creative would cost more than their
entire annual marketing budget.
Joe and Curtis met with their regional Thought Equity distributor
and local Comcast representative and were shown several unique commercials
that were a perfect fit for their needs. They selected a commercial
and Comcast was able to customize the video to reflect Ace Quality
Homes and Team Financing branding within 2 hours after the commercial
Ace Quality Homes and Team Financing were able to take advantage
of the marketing opportunity cable television offered for far less
money than they would have paid through traditional means. They
had a finished, customized commercial in days, not weeks and still
had budget left over to put towards future commercials. Comcast
acquired two brand new advertising clients, was able to limit production
time to 2 hours, and secured $19,800 in new revenue.
"The cost of quality creative is no longer a barrier to advertising
on cable networks. The world of cable advertising is not just for
major players anymore."
Joe Merante, Owner Team Financing