Mountain West Conference Agrees to Exclusive Licensing Deal with Thought Equity Motion

Video Management & Licensing Company to Enable Digital Access and

Unlock new Value for Mountain West Video Heritage

DENVER, Nov. 15, 2011—Thought Equity Motion, Inc., a leading provider of cloud-based video management and licensing services, announced today that the Mountain West Conference has signed a multi-year, exclusive licensing deal with the company. Under the new agreement, Thought Equity Motion is enabling digital access to the Conference’s entire video library—covering memorable moments in college basketball, football, volleyball, soccer and many other sports—and adding the content to its T3 Platform.  Full length games and clips from the Mountain West archive will be available for licensing through in early May 2012.

“Thought Equity Motion is enhancing the accessibility of our video heritage, enabling Mountain West enthusiasts to watch and engage with even more of their favorite athletes and moments since our inception,” said Dan Butterly, Associate Commissioner-Marketing of the Mountain West. “Starting in the second quarter of next year, sports broadcasters and producers will be able to search, preview and download our content within seconds. The company is digitizing and encoding our master-quality video files so that every asset within our library can be transcoded and optimized for any digital platform or screen.”

“We look forward to developing the value of the Mountain West’s digital rights and helping the conference launch new video-powered product offerings in the years ahead,” said Kevin Schaff, CEO & Founder of Thought Equity Motion. “We’re currently digitizing the Conference’s master-quality video assets and adding ‘smart content’ metadata tags to enhance the utility of the library for on-demand licensing and future opportunities that can grow consumer interest and extend the life of live broadcasts.”

To learn more about Thought Equity Motion’s sports video offering, visit  or contact a sales representative at For press inquiries, contact


About the Mountain West Conference:

From its inception in 1999, the Mountain West Conference has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 13th year, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West is comprised of eight Division I institutions: The United States Air Force Academy, Boise State University, Colorado State University, University of New Mexico, San Diego State University, TCU, UNLV, and the University of Wyoming.

About Thought Equity Motion, Inc.:

Thought Equity Motion offers cloud-based storage, access and licensing services for master-quality video.  The company delivers large-scale archive management and “smart content” metadata as a hosted service, reducing its clients’ cost and complexity.  Thought Equity Motion’s rights development, licensing, and distribution offerings enable media rights holders to generate new value from their video content.

Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world’s leading producers in advertising, film, television, publishing, and interactive media.

Thought Equity Motion works with the world’s leading video libraries, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®.

Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.




Tags: digitization, licensing, Mountain West Conference, rights development, ,