In 2002, Wyoming Technical College, or WyoTech, needed
a way to reach their target audience with a compelling message to
stimulate potential students to learn about the College. Their existing
advertising was not connecting with the young, impulsive audience
they needed to attract to vocational technical training. WyoTech
knew that TV was the best medium to reach their target, but the
WyoTech budget did not support the $250,000 or more required for
full video production.
Taking advantage of the AdMine service from Thought
Equity, Ridge Creative identified an already created TV commercial
that fit the demographics of WyoTech and provided the video campaign
at a fraction of the cost of an original production. With the ready-to-sell
advertising content from the AdMine library, Ridge was successful
in offering new services that secured a major new account by delivering
a compelling campaign that hit the target and still fit the customerÕs
budget. The result was a 50% increase in incoming leads for WyoTech,
and a strong and profitable relationship for Ridge Creative.
"Ridge Creative identified
an already created TV commercial that fit the demographics
of Wyotech and provided the video campaign at a fraction of
the cost of an original production."