The AdMine advantage is the library of high quality
advertising content that gives the sales team the advantage in closing
the media purchase. The AdMine library is the nations largest collection
of fully developed print campaigns, licensed from leading creative
firms nationwide. More than single advertisements, they include
multi-piece print campaigns that result in extended media buys rather
than a single purchase. AdMine covers 20 vertical industries, such
as automotive, dining, healthcare, financial services and general
Thought Equity has established content sharing licenses
with over 300 creative agencies nationwide. On a continuous basis,
Thought Equity receives unused print advertisements from its partners.
They include campaigns created for specific advertisers, as well
as spec campaigns never chosen for media publication. Each piece
is processed in the AdMine digital refinery to ensure consistent
file formats, completeness and quality. It is indexed and stored
in the AdMine digital repository. When a specific piece is licensed
for publication, AdMine shares the resulting license fees with the
original creator, generating a return on work that previously was
shelved. And because the more unused work an agency contributes
to the AdMine library, the more it can earn, so this strong incentive
keeps a steady flow of fresh, new content for AdMine subscribers.
Thought Equity controls the rights to each campaign
in the library. This ensures that each piece will only appear in
markets under the exclusive AdMine license, and allows city and
regional publications to license this exclusive usage within their
The digital library now includes over 15,000 pieces
across thousands of campaigns. Through its ongoing process of content
acquisition, Thought Equity is constantly adding to its library,
to keep the content fresh of the highest quality. With the dedicated
staff of its digital refinery, new pieces are constantly being incorporated
into the Admine:Print library.
Each piece in the AdMine library is a full advertisement,
ready to be tailored to your customer. Many pieces are components
of three part campaigns, providing the base for long running media
buy. Included are design, copy and photograph. Sizes range from
small sections to full page advertisements. Once a finished piece
is purchased, everything is delivered in Quark format.
"The AdMine library is
the nations largest collection of fully developed print campaigns,
licensed from leading creative firms nationwide"