Thought Equity Motion Selects Interra’s Baton Content Verification Software

Cupertino, CA, Oct. 13, 2010 – Interra Systems is pleased to announce that Thought Equity Motion, a leading provider of video platform and rights development services, has selected its Baton solution for video quality assurance.

Baton is a quality control (QC) or Automated Content Verification system for file-based SD, HD, and mixed workflows. Baton is used in production by leading broadcasters, post-production houses and studios. Baton Content Readiness solution goes beyond traditional QC with its ability to handle a large number of formats, deliver the most complete quality checks, and provide the fastest verification and integration with servers/software across the content lifecycle.

“As our platform ingests, transcodes and delivers thousands of video files daily, it’s crucial that we verify quality throughout the process,” stated Mark Lemmons, Chief Technology Officer at Thought Equity Motion. “Interra’s Baton software supports the integrity of our Platform Services and allows us to maintain uniformity across many formats, wrappers and codecs. The world’s leading rights holders and producers rely on our cloud-based management platform for everything from production-quality master files to syndicated Web deliverables, and our commitment to quality is central to the entire value chain.”

“Given that Thought Equity Motion manages one of the world’s largest video archives, we are pleased that the company is utilizing our Baton software solution,” said Ashish Basu, Vice President of Sales and Business Development for Interra Systems, Inc. “Thought Equity Motion will find Baton’s flexibility and inherent scalability useful for the high volume of content that the company manages and delivers. As a hardware and O/S independent solution, Baton can be easily integrated into the existing content infrastructure at Thought Equity Motion.”

About Thought Equity Motion, Inc.:
Thought Equity Motion increases the value of video content rights through its advanced technology platform and rights development services. The company’s integrated offering delivers large scale archive management as a cloud service in alignment with licensing strategy expertise to enable rights holders to generate new value from their content, providing greater control while reducing cost and complexity.

Thought Equity Motion works with more than 400 rights holders globally, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®. Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world’s leading producers in advertising, film, television, publishing, and interactive media.

Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo, Sydney, Toronto, London, and sales partner offices in Paris and Mumbai. Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook. For more information on Thought Equity Motion’s Platform Services for content rights holders, call 310.593.4655 or visit http://platform.thoughtequity.com. For more information on footage licensing, call +1 720.382.2869 or visit, www.thoughtequity.com.

About Interra:
Interra Systems is a software products and services provider for Digital Media industry. Interra’s Digital Media solutions are led by Vega, a family of Audio/Video analyzers which accelerate media product development and Baton, a QC or Automated Verification System which ensures media content readiness. Interra is headquartered in Cupertino, CA. For more information on Interra’s Vega products, visit: http://www.interrasystems.com/dms

Media Contacts:
Thought Equity Motion
Abby Lurie
720.382.2890
alurie@thoughtequity.com

Interra Systems
Krishna Uppuluri,
408-873-1212
krish@interrasystems.com