Animation of female fashion models

Cannes Awards Viral "Evolution" Spot Wins Top Honors

For the first time in the history of Cannes, a production won both the Cyber and Film categories. Dove’s viral “Evolution” produced by Ogilvy & Mather, Toronto, took the top awards and provided even more evidence of the power of convergence of film and the Internet. Since it was uploaded to YouTube last fall, the piece has been viewed over 3.7 million times.

Beyond the buzz and technological phenomena around it, the great thing about the spot is that it totally connects with viewers. It reflects a consumer preference for authenticity and lets us know that while technology can change our perception, people are still people, and they’re pretty much the same. The ways we experience media will continue to change, but the stories and messages that move us will always be about creativity and relevance.

Author: Matt Winninger, Marketing Manager
Published: Monday June 25, 2007 | Permalink »
Checkered Flag

Get Your Fast Master

Thought Equity Motion always makes the highest-quality digital master files available for download, including uncompressed masters. We’ve also recently added the option to download a Fast Master from your orders page. A Fast Master is a high-quality photo-jpeg QuickTime file, which is still as high a quality as you can find for download anywhere else in the industry.

You’ll still have access to the highest-quality master file available in the Thought Equity Motion library if you choose to download it at a later time, but when you need to grab-and-go, download a Fast Master and get on your way.

Author: Matt Winninger, Marketing Manager
Published: Monday June 11, 2007 | Permalink »
POV image looking out front window of driving car

Inform and Entertain Branded Content Gains Popularity

I found an interesting article about some great new uses of video in automotive advertising. Advertisers are creating content with subjects such as “Behind the scenes of a :30 spot”, virtual test drives, and other “driving adventure” programs that allow consumers to really engage with brands and products.

As advertising evolves into new media, there will be more content developed that consumers willingly experience, rather than the typical “interruptive” ads. It’s a powerful and clever way to build a brand, especially for high-involvement products like autos that require a significant level of understanding and investment.

Author: Matt Winninger, Marketing Manager
Published: Wednesday May 30, 2007 | Permalink »
BMX Biker Jumping Over a Car

Get Inspired Just Browse to Start the Idea Process

You stare at the blank screen. Your palms are sweaty. There’s a deadline approaching and you’re running low on ideas. How do you get out of this awful place? One way to escape the clutches of an empty screen is to just start browsing footage. Maybe you just start by searching on concepts like speed, beauty or teamwork. Now the wheels start to turn. Click on the shot reel icon to see similar shots or a sequence. Now the ideas are shaping up real nice. Soon enough, you’ve downloaded a bunch of comps and got your project underway. Starting is always the hardest part, but finding methods to get inspired can make the process much easier.

Author: Matt Winninger, Marketing Manager
Published: Monday May 21, 2007 | Permalink »
Boy playing tuba at talent show

Just Add Talent Access to Content Enables New Era of Creativity

There’s never been a better time to create stories and messages from video. With the amount of content available for download and the lower costs of production hardware and software, a talented editor can build “big-budget-looking” productions with a fraction of the time and cost that was necessary only a few years ago. Take a look at some of the commercials built solely with content from our footage library. It still takes creativity to make this all work, but access to the right tools and content allows more people to showcase their talent.

Author: Matt Winninger, Marketing Manager
Published: Wednesday May 9, 2007 | Permalink »
TV illustration

New Ad Illustrates Video Convergence Different Devices Share Same Media

Apple’s new Apple TV ad which shows a film downloaded from iTunes playing on a television, laptop and iPod really does a good job of illustrating the theme of video convergence. All this—even before the much anticipated video iPhone has been released. While Apple has been a leader with their technologies, others like Sling Media also enable mobile phones, portable video players, PCs and TVs of all types to share and play the same media. This type of convergence is becoming commonplace and allowing us ever-increasing options to view video.

Author: Matt Winninger, Marketing Manager
Published: Friday April 27, 2007 | Permalink »

Rise of the Screens Video Displays are Becoming Ubiquitous

I was talking to a co-worker in my office the other day and he commented on how many video screens I had on my desk. I hadn’t given it a lot of thought, but then I ended up counting 1) my iPod 2) my video-enabled cell phone 3) my laptop screen and 4) a desktop monitor. It’s not uncommon for lots of people today to have at least this many. As I walked out of my office for lunch, I counted another one in the lobby of the building, several in shop windows on the street and one in every corner of the restaurant I went to for lunch.

Video is all around us, and will continue to be a prominent and evolving part of human communication through informing, entertaining, motivating and educating.

Author: Matt Winninger, Marketing Manager
Published: Wednesday April 11, 2007 | Permalink »

What We Mean By Motion Content Today's Production Professionals Are Going Beyond Traditional Uses of Stock Footage

At Thought Equity Motion, we use the term “motion content” to describe any moving pictures stored on film, tape or in a digital file. Motion content includes both stock footage and motion imagery, two common industry terms. What’s the difference, you ask? Stock Footage is a reserve of motion content typically used for convenient “filler” or as creative building blocks in the production of ads, feature films, shows or documentaries. So, you’re shooting a commercial and when you get to post production, you find out you need a shot of the Statue of Liberty. You don’t have time to go and shoot it, so you use stock footage instead. It saves time, money, and is highly convenient.

Motion imagery, on the other hand, is a term we use to describe motion content that visually enhances a project or illustrates a concept. For example, motion imagery could be used in Power Point presentations, corporate web sites, or online editorial stories. It’s not necessarily part of the story, like a stock footage clip might be, but it acts as more of a visual aid.

What you’ll also find on our site is the ability to go beyond traditional uses of stock footage and motion imagery to create stories and messages. For instance, by using our shot reel technology, you can find a sequence of shots that make up an entire scene. Start here, and you don’t even need to shoot any original footage. We have editors doing this very thing right now by creating commercials entirely from our pre-shot footage library. I think we’ll see even more of this in the future with the explosive growth in uses for video.

Author: Kevin Schaff, CEO
Published: Tuesday March 27, 2007 | Permalink »

NCAA On Demand Over 5,000 Championship Games Available

We’re pleased to announce the launch of NCAA On Demand. For the first time, college sports fans and athletes can access the entire NCAA Championship Collection, which contains nearly 5,000 championship games. While many fans have experienced college sports through football bowl games or March Madness, NCAA On Demand now makes championships from all 23 NCAA sports available.

Select content is available through free Internet streaming, so you can check out classic college highlights of Michael Jordan, Magic Johnson, Larry Bird and many others. An especially significant game, the 1966 Men’s Division I Championship between Texas Western and Kentucky has also been digitally remastered and made available as an original program. This game featured the first all-black starting five to appear in a championship, and was the inspiration behind the Disney movie “Glory Road.”

If you’re a college sports fan, former participant, historian or just curious, check out the timeless championship video available at NCAA On Demand.

Author: Matt Winninger, Marketing Manager
Published: Tuesday March 13, 2007 | Permalink »
In-store video advertising

In-Store Advertising Has Room to Grow Most consumers make spending decisions in stores

A recent article on InformationWeek.com claims that consumers make 75% of all of their spending decisions in stores, but stores account for only 7.5% of marketing dollars. This leaves a lot of room for advertising mediums such in-store video displays to expand.

In an increasingly competitive marketplace, connecting with consumers presents a challenge. With the number of messages the average person receives during a day, it’s important for advertisers to be in the right place at the right time. Getting a message to a buyer at the point of purchase, especially an engaging message delivered in video, gives an advertiser an advantage in this buying process.

Author: Matt Winninger, Marketing Manager
Published: Wednesday February 28, 2007 | Permalink »

Playback 101

Turn that TV on!

Find footage to use as playback on TV or computer screens in the background of your shot. Pick your playback from a great lineup of pre-produced categories. From sports to CGI, you can find what you’re looking for in our extensive playback library.

 

Mac Users

Spend less time searching

Thought Equity Motion helps keep your critical production tools within easy reach. With our latest Apple widget (V2), you can search, preview clips in our library, and download comps instantly from your Mac Dashboard.

 

Blog Articles:

    2007
    June
  • Cannes Awards
  • Get Your Fast Master
  • May
  • Inform and Entertain
  • Get Inspired
  • Just Add Talent
  • April
  • New Ad Illustrates Video Convergence
  • Rise of the Screens
  • March
  • What We Mean By Motion Content
  • NCAA On Demand
  • February
  • In-Store Advertising Has Room to Grow
  • Your Talent. Our Content.
  • January
  • The New Face of Thought Equity Motion
  • Widescreen on a Small Screen
  • Google Video Ads Have Arrived
  • 2006
    December
  • Ten Years of Flash
  • In-Stream Video Advertising to Overtake Banner Ads
  • November
  • Keeping Clear of Rights Issues
  • Create a High-Budget Spot Between Breakfast and Lunch
  • Get Movin'
  • October
  • Thought Equity Motion Search Tips
  • Footage for the Masses
  • September
  • Accessibility Drives Demand
  • A Hot Spot with Cool Backgrounds
  • Thought Equity Search Tips
  • Color Scheme
  • Thought Equity Search Tips
  • August
  • Cheap Shots