The March of Time

The March of Time Collection

The March of Time debuted in over 500 theaters across the United States in 1935 and reached millions of viewers during its 16 year theatrical run. In 1951 the production crossed over to television with documentaries and special programs airing until 1967. Comprised of nearly 70 million feet of 35mm black and white film, The March of Time newsreel films were a fixture of American culture as they dramatized historically significant events ranging from WWI and the Great Depression through the Vietnam conflict.

Produced by Time Inc. and narrated by Westbrook van Voorhis, The March of Time was released once a month and tackled a selection of timely topics. The March of Time did not shy away from controversial subjects as it educated Americans about politics, the suffering of war and the hardships of the Great Depression as well as lighthearted subjects like summer theater, wild ducks and the business of football, 1936 style. Pioneering cinematic techniques such as 20-minute length and dramatic reenactments, and an international scope in reporting and distribution, helped The March of Time stand out from other newsreel productions of the day. Rather than simply tell the news, this unique series tried to shape its viewer’s opinions about developing issues. At an average cost of $50,000 per issue, which equates to $750,000 in today’s dollars, The March of Time exceeded the quality of the period to set an enduring standard.

HBO Archives and Thought Equity Motion are pleased to present The March of Time collection to serve producers who require the highest quality film, video and HD footage for their documentary and film productions.

The March of Time® is a trademark of Time Warner, Inc.