Thought Equity Motion offers an integrated set of Managed Services to enable content rights holders to digitize, preserve, access, and monetize large video collections. These services are based on the company’s advanced enterprise scale technology platform and years of expertise in working with major media collections across the complexity of the digital video value chain.
Media organizations are challenged to align asset storage and technical management activities with downstream product and commercialization outputs in the face of rapidly changing technology and business models. This frequently results in persistently high costs and increasing complexity, with the business continually facing limitations and improvisation to satisfy its end commercial requirements.
Thought Equity Motion delivers a set of services that bring together the infrastructure, process, and business elements of the video management value chain. And because they are offered as Managed Services, they can be configured in a modular fashion to fit individual partner requirements, and can be scaled up or down efficiently in an outsource model. This enables media companies to unlock the value of their archives and for producers and publishers to deploy content at scale in a cost effective manner that drives ROI within the tight economics of digital media.
The below diagram lays out a framework for stages of readiness for content commercialization, spanning library asset management to readiness for delivery and advanced productization.
Content Readiness Framework
Many media rights holders have found themselves addressing these components in vertical silos and working to integrate them. This requires ongoing investments in capital intensive technology, a constant upgrade chase, and significant development of internal staff and skill sets that may not be core to their businesses.
Thought Equity Motion works with its partners to assess existing archive potential, storage processes, accessibility, and commercialization requirement and map out effective strategies against them.
For example, digitizing 100% of large content archives may not have a business case. Thought Equity Motion has deployed hybrid approaches in which higher value assets are digitized, while remaining assets are cataloged with normalized metadata and their physical storage consolidated in a near online facility. They then become searchable online and accessible through on-demand digitization and conversion and fulfillment within 45 minutes.
From a commercialization perspective, first generation products required digital delivery at the program or asset level. Richer metadata approaches at more granular topic, transcript, and time code levels create more robust “hooks” for accessing video content, assembling it, and supporting automated “production through metadata” at scale.
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This “Publishing Ready” content supports more robust user experiences where archives are unlocked to create context around current events and topics and virtual “instant documentaries” and rich sports vaults. Thought Equity Motion provides both the technical feature set to support publishing ready metadata and curation services to prepare content.
These services enable multiple ROI drivers for rights holders, including cost savings from outsourcing physical and technical activities and turning high fixed costs into scalable, future-proofed activity purchased as a service. On the revenue side, incremental option value is created in digital asset archives that are prepared for flexible delivery across a range of formats and enabled from a metadata perspective for integration into next generation services.
Learn more about Thought Equity Motion’s Managed Services Technology Platform
Thought Equity Motion drives monetization for its media partners by making their news, sports, entertainment and creative footage accessible to digital content producers in advertising, marketing, film, television, online/broadband and education. In this way, Thought Equity Motion’s Managed Services can serve as a platform for rights holders own commercial activities as well as have monetization driven through our own licensing offerings to drive incremental revenue and defray cost.
Learn more about Thought Equity Motion’s Content Services.
