With Admine:Print, the whole sales team and creative
service department gains subscription access to the AdMine content
library through a web browser. Sales staff easily select campaigns
from over 100 searchable categories, and print samples customized
to their publication.
These creative ideas, with the newspaper or magazine
identifying logo attached, are then used as sales tools for presentation
to prospective advertisers. The high quality campaigns from major
creative agencies arm your sales team with compelling content to
drive media placement, at a fraction of the cost of in-house generated
spec work. There is no limit or cost for browsing and printing creative
ad samples for customer presentation.
Once the prospective advertiser selects a campaign,
the full artwork, in Quark format, is downloaded by the sales or
production staff. Customer specific details including logo and copy
are inserted for final approval. Only those campaigns downloaded
for publication by paying customers result in a production charge
to the publication. Compared to full development of a high quality,
multi-piece campaign, this represents a major savings over in-house
production of a custom campaign. Once an ad is selected, the publication
gains exclusive rights to usage in the specified market for a period
of 12 months.