One of the biggest challenges for small businesses is competing
with the fatter marketing budgets of larger companies. Many businesses
forgo print advertising, not because the ad space is expensive,
but because they can't afford the typical cost of high-quality,
image-building creative content. Thought Equity's print and image
offering allows print-based media companies access to the industry's
largest source of production-ready advertising campaigns, concepts
and images. By offering media companies a quick, cost-efficient
way to create ad concepts and spec ads, advertising becomes more
affordable to the small-to-mid sized clients.
Media companies gain dramatic efficiencies by removing the costly
and time-consuming concept review phase of the advertising process.
Within minutes, advertising sales and production staff can access,
reserve, and purchase business or consumer-specific ads from an
inventory of thousands of customizable advertisements, images and
ad concepts. New content is added weekly, ensuring that Thought
Equity's inventory includes creative assets that reflect the latest
demographic and industry trends. This is a radically efficient alternative
to the production-intensive cycle of producing ads from scratch
for each customer.
Thought Equity's creative content is supplied through a partnership
of over 350 advertising agencies and designers, enabling newspapers
and magazines to quickly serve press-ready advertising inventory
to their local and industry-specific advertisers. As a result, production
costs are reduced, margins and revenues are increased, and businesses
are better served with higher quality creative.