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  Thought Equity Acquires Ridge Creative  

Leading Distributor of Production-ready Advertising Launches National Advertising Refinery

Denver, CO, July 14, 2002 - Thought Equity Management Inc., a leading aggregator and distributor of production-ready print and video advertising, finalized its acquisition of Ridge Creative and the construction of its Wyoming-based Intellectual Property (IP) refinery.

Ridge Creative, located in Laramie, WY, is a nationally competitive design firm specializing in small and large business marketing and advertising, Internet development, and digital asset management. The acquisition allows Thought Equity to accelerate and scale several key product areas including print and video ad refinement and digital asset management.

The purpose of the refinery is to sort, profile, refine and package Thought Equity's incoming inventory of advertising assets. The refinery is fully operational and can process hundreds of thousands of digital assets per year, including print ads and cable/TV commercials.

Thought Equity's proprietary system leverages sophisticated digital asset management capabilities and is powered by advanced search, retrieval, and editing technology. An embedded security and rights-management process ensures that all digital assets are free from intellectual property restrictions. Both print and video advertisements are then categorized, searchable, and editable according to demographic and descriptive criteria.

"Our refinery process is the key to not only aggregating large volumes of digital assets, but making them useable. Being able to store and retrieve digital advertising assets is only half of the problem. Being able to manage rights and tailor repurposed creative in a meaningful and intuitive way is the holy grail." Stated Kevin Schaff, Founder and CEO of Thought Equity.

As part of the acquisition, Ridge Creative's president, David Coleman, will serve as General Manager of the refinery and oversee it's operations and product integration. Mr. Coleman has been nationally recognized for his creative efforts and brings more than a decade of expertise in the areas of creative design and web-based system architecture. Sven Peterson will lead the service center division of the refinery and manages the refinement of incoming inventory from Thought Equity's family of over 300 advertising and design partners.

"We are fortunate to have our refinery and service center managed by such a high-caliber team. These guys have incredible insight into the creative process and are top in their field when it comes to advertising solutions", said Schaff.

About Thought Equity
Thought Equity Management, Inc. is headquartered in Denver, Colorado and is a leading supplier of localized, production-ready print and video advertising. Large media, cable and broadcast companies resell the company's ads to reduce pre-press and production costs, increase gross margins, enhance localized ad quality and realize a greater advertising result. For more information about Thought Equity, visit

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