Denver, CO, July 14, 2002 - Thought Equity
Management Inc., a leading aggregator and distributor of production-ready
print and video advertising, finalized its acquisition of Ridge
Creative and the construction of its Wyoming-based Intellectual
Property (IP) refinery.
Ridge Creative, located in Laramie, WY, is a nationally
competitive design firm specializing in small and large business
marketing and advertising, Internet development, and digital asset
management. The acquisition allows Thought Equity to accelerate
and scale several key product areas including print and video ad
refinement and digital asset management.
The purpose of the refinery is to sort, profile, refine
and package Thought Equity's incoming inventory of advertising assets.
The refinery is fully operational and can process hundreds of thousands
of digital assets per year, including print ads and cable/TV commercials.
Thought Equity's proprietary system leverages sophisticated
digital asset management capabilities and is powered by advanced
search, retrieval, and editing technology. An embedded security
and rights-management process ensures that all digital assets are
free from intellectual property restrictions. Both print and video
advertisements are then categorized, searchable, and editable according
to demographic and descriptive criteria.
"Our refinery process is the key to not only aggregating
large volumes of digital assets, but making them useable. Being
able to store and retrieve digital advertising assets is only half
of the problem. Being able to manage rights and tailor repurposed
creative in a meaningful and intuitive way is the holy grail." Stated
Kevin Schaff, Founder and CEO of Thought Equity.
As part of the acquisition, Ridge Creative's president,
David Coleman, will serve as General Manager of the refinery and
oversee it's operations and product integration. Mr. Coleman has
been nationally recognized for his creative efforts and brings more
than a decade of expertise in the areas of creative design and web-based
system architecture. Sven Peterson will lead the service center
division of the refinery and manages the refinement of incoming
inventory from Thought Equity's family of over 300 advertising and
"We are fortunate to have our refinery and service
center managed by such a high-caliber team. These guys have incredible
insight into the creative process and are top in their field when
it comes to advertising solutions", said Schaff.
Thought Equity Management, Inc. is headquartered
in Denver, Colorado and is a leading supplier of localized, production-ready
print and video advertising. Large media, cable and broadcast companies
resell the company's ads to reduce pre-press and production costs,
increase gross margins, enhance localized ad quality and realize
a greater advertising result. For more information about Thought
Equity, visit www.thoughtequity.com.