Denver, CO, July 7, 2003 - Thought Equity,
a leading aggregator and distributor of production-ready print and
video advertising, announced its appointment today of Steve Helle
as chief technology officer. As CTO, Helle will drive the company's
technology direction and oversee its advanced technology development.
Helle brings over 18 years of executive leadership experience in
the information technology industry, with special expertise in the
integration and management of very large database (VLDB) systems.
The addition of Helle to the company is a strategic
move that differentiates Thought Equity's technological leadership
in the newspaper, cable and broadcast industries. With Helle on
board, the company plans to accelerate the build-out of its digital
asset management infrastructure and scale its file aggregation and
distribution efforts to support new enterprise clients.
"Our clients are accessing and distributing huge amounts
of digital data from our system in the form of graphic-intensive
print advertisements, short-form video commercials, and footage.
Our infrastructure requirements for bandwidth, storage and database
management are big." Said Kevin Schaff, Thought Equity's CEO. "Steve
was the perfect choice to take what we have built to-date and scale
it to serve our growth needs and those of our clients."
Helle's strengths include designing and developing
very large database systems that support high-volume, large-file
transactions. He has managed large-scale database and file management
systems integration initiatives for enterprise-wide companies such
EDS, Computer Associates and Price Waterhouse. Helle has also held
numerous executive positions, most recently serving as CEO for Summit
Marketing Solutions, a provider of software services for large customer
marketing databases. He also served as CEO at DataInsight, Inc.,
a provider of database solutions that was acquired by Excite@Home
Corp. in 2001.
"The revolutionary shifts happening in the advertising
industry are being driven by technology, and the biggest advances
are yet to come," said Helle. "The management, storage, and distribution
of digital creative assets (like print ads and TV commercials) are
huge success factors for large media and cable companies. We help
these media companies manage thousands of assets and distribute
terabytes of creative content to channels all over the world. I'm
excited to be a part of a company that has that kind of impact."
"We are excited to have Steve on board to lead our
technology development efforts," said Kevin Schaff, CEO. "Under
Steve's technical leadership, our digital processing and distribution
capabilities for print and video will be unmatched in the industry".
Thought Equity Management, Inc. is headquartered
in Denver, Colorado and is a leading supplier of localized, production-ready
print and video advertising. Large media, cable and broadcast companies
resell the company's ads to reduce pre-press and production costs,
increase gross margins, enhance localized ad quality and realize
a greater advertising result. For more information about Thought
Equity, visit www.thoughtequity.com.