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Thought Equity




  Thought Equity Expands Executive Team
with Technology Visionary

Company names Steve Helle as CTO

Denver, CO, July 7, 2003 - Thought Equity, a leading aggregator and distributor of production-ready print and video advertising, announced its appointment today of Steve Helle as chief technology officer. As CTO, Helle will drive the company's technology direction and oversee its advanced technology development. Helle brings over 18 years of executive leadership experience in the information technology industry, with special expertise in the integration and management of very large database (VLDB) systems.

The addition of Helle to the company is a strategic move that differentiates Thought Equity's technological leadership in the newspaper, cable and broadcast industries. With Helle on board, the company plans to accelerate the build-out of its digital asset management infrastructure and scale its file aggregation and distribution efforts to support new enterprise clients.

"Our clients are accessing and distributing huge amounts of digital data from our system in the form of graphic-intensive print advertisements, short-form video commercials, and footage. Our infrastructure requirements for bandwidth, storage and database management are big." Said Kevin Schaff, Thought Equity's CEO. "Steve was the perfect choice to take what we have built to-date and scale it to serve our growth needs and those of our clients."

Helle's strengths include designing and developing very large database systems that support high-volume, large-file transactions. He has managed large-scale database and file management systems integration initiatives for enterprise-wide companies such EDS, Computer Associates and Price Waterhouse. Helle has also held numerous executive positions, most recently serving as CEO for Summit Marketing Solutions, a provider of software services for large customer marketing databases. He also served as CEO at DataInsight, Inc., a provider of database solutions that was acquired by Excite@Home Corp. in 2001.

"The revolutionary shifts happening in the advertising industry are being driven by technology, and the biggest advances are yet to come," said Helle. "The management, storage, and distribution of digital creative assets (like print ads and TV commercials) are huge success factors for large media and cable companies. We help these media companies manage thousands of assets and distribute terabytes of creative content to channels all over the world. I'm excited to be a part of a company that has that kind of impact."

"We are excited to have Steve on board to lead our technology development efforts," said Kevin Schaff, CEO. "Under Steve's technical leadership, our digital processing and distribution capabilities for print and video will be unmatched in the industry".

About Thought Equity
Thought Equity Management, Inc. is headquartered in Denver, Colorado and is a leading supplier of localized, production-ready print and video advertising. Large media, cable and broadcast companies resell the company's ads to reduce pre-press and production costs, increase gross margins, enhance localized ad quality and realize a greater advertising result. For more information about Thought Equity, visit

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