Denver, CO, January 14, 2003 Thought
Equity Management Inc., a leading aggregator and distributor of
production-ready print and video advertising, acquired Admine, Inc.,
a Virginia-based provider of ready-to-use advertising and video.
Admine, located in McClean, VA is a worldwide provider
of newspaper and magazine advertising templates, images and video.
The acquisition allows Thought Equity to leverage Admine's partnership
with over 300 national advertising agencies and designers to add
to its online inventory of production-ready print advertisements,
corporate branding campaigns and broadcast-ready commercials. By
acquiring, Admine, Thought Equity is able to further enhance the
quality and diversity of its creative inventory.
"Having relationships with hundreds of creative minds
allows us to provide a desirable range of style choices to our customers.
Producing all of our inventory in-house would have limited what
we could offer our clients.", says Kevin Schaff, CEO of Thought
The acquisition also accelerated the growth of Thought
Equity's video advertisement inventory, which is targeted towards
the broadcast and cable industries. Video inventory, including everything
from editable television commercials to football game clips and
documentary footage, allows cable and TV networks to produce commercials
for clients in days, not weeks, and drastically reduces production
Thought Equity's proprietary system leverages sophisticated
digital asset management capabilities and is powered by advanced
search, retrieval, and editing technology. An embedded security
and rights-management process ensures that all digital assets are
free from intellectual property restrictions. Both print and video
advertisements are then categorized, searchable, and editable according
to demographic and descriptive criteria.
"We are finding that broadcast and cable companies
are feeling left out when it comes to technology advances in advertising.
Like newspapers, they want a way to provide quality advertising
to their clients without starting from scratch and without taxing
their already-stretched production resources. What has before only
been available to the newspaper and magazine industries is now coming
to broadcast and cable.", continues Schaff.
Thought Equity Management, Inc. is headquartered
in Denver, Colorado and is a leading supplier of localized, production-ready
print and video advertising. Large media, cable and broadcast companies
resell the company's ads to reduce pre-press and production costs,
increase gross margins, enhance localized ad quality and realize
a greater advertising result. For more information about Thought
Equity, visit www.thoughtequity.com.