Denver, CO, May 17, 2004 - Thought Equity, the nation's
largest supplier of production-ready advertising solutions and stock
footage for cable, broadcast and other media companies, today announced
that RSVP Publications has selected Thought Equity's Digital Asset
Management solution, designed for media companies to help lower
production and sales costs. Thought Equity will provide RSVP's franchises
with easy, online access to the company's digital library of tens
of thousands of high quality images for their direct mail business.
RSVP Publications is an upscale cooperative direct mailer that
regularly reaches over 9 million homes across the country. The RSVP
network serves over 90 franchise markets that produce glossy, full
color postcard decks to attract attention, generate high response
rates and maintain a positive image for their clients. The company
uses thousands of concept images and photographs to market high-end
home improvement and luxury products and services.
RSVP chose Thought Equity's custom asset management system and
infrastructure to allow RSVP's franchises to access, manipulate
and share their own creative concepts and direct mail postcards
across the franchises. The web-based system houses digital versions
of all images and ad copy and allows producers to instantly search,
preview, and submit artwork usage requests. Thought Equity's asset
management architecture includes the security and rights-management
needed to support a decentralized creative enterprise with many
"Thought Equity's technology and service is an ideal solution
for our franchises," said Larry Golden, executive vice president
of RSVP Publications. "We're continuously looking for ways to share
ideas, save time and increase efficiencies for each franchise. This
service will drive our production costs down, streamline our processes,
and allow us to maintain our reputation for high quality images.
After 18 years we know what works and now have an archived library
of thousands of successful ads for our franchisees to use. This
service makes the sharing of our assets over a nationwide publishing
network, fast, accurate and efficient."
Having instant access to high-quality artwork they can show to
prospective clients allows RSVP sales people to quickly open doors
to new advertisers, thereby shortening the sales cycle. Franchises
also see a reduction in costs as the time-intensive process of manually
sorting through decks of cards is replaced with instant, online
search and retrieval capability.
Rather than invest in technology, hardware and staffing that is
outside of the core expertise of the company, RSVP selected Thought
Equity in order to gain the benefits of a system for information
sharing without defocusing their sales, production or IT department.
"RSVP Publications is focused on the fastest-growing segment within
their industry - postcards," said Kevin Schaff, CEO and founder
of Thought Equity. "In order to continue to generate high response
rates and to provide a high-value advertising solution to its customers,
they needed instant access to their searchable library of top quality
ads, without incurring the high costs of building that infrastructure
in-house. Our solution meets all of those objectives."
RSVP Publications is a nationwide franchisor of direct mail advertising
postcard decks. Their franchise network covers 90 major metropolitan
markets across the US. Their postcard packs are mailed to 50,000-300,000
homeowners in each market they cover, regularly reaching over 9
million of the country's most affluent homes. Founded in 1985 and
headquartered in Clearwater, Florida, RSVP Publications has franchises
in 35 states. For more information, visit www.rsvppublications.com.
Thought Equity Management, Inc. is headquartered
in Denver, Colorado and is a leading supplier of production-ready
print and video advertising as well as state-of-the-art digital
asset management solutions for creative content. Large media, cable
and broadcast companies leverage the company's solutions to reduce
production costs, increase gross margins, enhance localized ad quality
and distribute branded content on a local level. For more information
about Thought Equity, visit www.thoughtequity.com.
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