Creative assets are captured digitally in the Thought Equity DAM
- Thought Equity trained "refiners" sort through
the assets, identifying those that are potentially re-usable elsewhere
in the organization
- Thought Equity refiners turn each asset into
a usable product. Branding and proprietary information is removed,
customer specific photos are replaced, formats are standardized,
and the complete asset package is captured to be ready for re-use.
- Metadata keywords are added to the Thought
Equity entry. It is categorized and described so users searching
for specific properties can find it.
- Rights and restrictions are applied to the
asset. Geographical and time limitations on future usage and licensing/royalty
restrictions are captured along with the asset entry.
- During the life of the asset, Thought Equity
tracks each instance of usage, ensuring that advertisers gain
exclusivity in their market and that all rights attached to the
asset can be enforced.