The local sales and production departments for Comcast, Ft. Wayne, IN have joined other Comcast regions in using Thought Equity’s library of stock footage and production-ready commercials to help more small-to-mid-sized businesses take advantage of advertising on cable. Comcast can now offer quality, brand-building commercials to local businesses for a fraction of the cost it would take to produce from scratch.
Regal Entertainment Group is the largest motion picture exhibitor in the world, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, and operates 6,119 screens in over 500 locations across the country. Regal is using Thought Equity’s commercial inventory to enhance its local ad sales effort and reduce the time and cost of commercial production.
KGW-TV serves news and programming to viewers in the Portland, OR and SW Washington regions. More than fifty sales and production managers at the television station leverage Thought Equity’s online inventory of production-ready commercials to lower production costs and increase ad sales.