Using the same principles as stock photography, Thought
Equity has assembled the industry's largest demographic libraries
of production-ready advertisements and television/cable commercials.
The company offers customers instant access to a wealth of award-winning,
rights-managed designs from more than 300 of the U.S.' top creative
agencies and designers, at a fraction of the cost and time normally
incurred in creating original material.
Via the Internet, a standard browser and PC, Thought
Equity has technologically-enabled the proven ad syndication model
and allows advertisers to search, preview and select from thousands
of quality campaigns. Creators of advertising, such as design agencies,
generate new revenue streams from existing, retired creative assets.
Distributors of advertising, such as newspapers, magazines and broadcast
companies, can quickly serve press-ready advertising inventory to
their local and industry-specific advertisers. As a result, production
costs are reduced, margins and revenues are increased, and businesses
are better served with higher quality creative.
Until now, local and regional businesses have been
significantly underserved by the advertising industry. Thought Equity's
technology is based on decades of localization expertise, ensuring
media companies with national and world-wide coverage can efficiently
re-purpose proven advertisements without the risk of market or regional
Thought Equity's customers include newspapers, magazines,
broadcast companies, cable content providers and companies whose
businesses are dependent on managing large-volume advertising and
Customers gain dramatic efficiencies by removing the
costly and time-consuming concept review phase of the advertising
and commercial process. Within minutes, media companies can access,
reserve, and purchase business or consumer-specific ads from an
inventory of thousands of advertisements and marketing campaigns.
Hundreds of advertisements are added each week, ensuring that Thought
Equity's inventory includes media that reflects the latest demographic
and industry trends. This is a radically efficient alternative to
the production-intensive cycle of producing ads and video from scratch
for each customer.
The result for media companies (newspapers,
magazines, TV and cable providers):
- Reduced production costs
- Higher local ad quality
- Increased ad margins
- Increased sales of new media, and video advertisements
- Higher productivity ratios within creative
- Lower per-sale costs
The result for advertisers (local, regional,
and national B2B and consumer businesses):
- Quicker time-to-market for campaigns
- Drastically reduced design costs
- Lower per-lead costs
- Faster track to sales revenues
The result for media creators (print design agencies and creators
of broadcast and cable TV programming):
- Larger distribution of existing ads and commercials
- Easy and rapid entry into regional and local markets
- Additional revenue streams created from existing assets
Thought Equity's easy-to-use, browser-based system
leverages the most sophisticated digital asset management capabilities
available today and is powered by advanced search and retrieval
technology. An embedded security and rights-management process ensures
that all digital assets are free from intellectual property restrictions.
Both print and video advertisements are then categorized and searchable
according to demographic and descriptive criteria.