Ridge Creative is a full-service advertising agency focused on customers
in the Rocky Mountain states, with capabilities including media
planning, broadcast production, and art direction. Ridge was promoting
its services to WyoTech, looking for a way to differentiate their
proposal within the cost constraints of their client. By accessing
ready to use content, Ridge was able to pro-actively meet its client's
needs by identifying an on target campaign that could be used immediately
within the WyoTech's budget.
WyoTech is an automotive trade school with campuses in Wyoming and
Pennsylvania. Typical entrants are males in their early 20's, looking
for a career opportunity that offers both financial upside and excitement
beyond their current situation. WyoTech had used other creative
agencies for "infomercial" type video ads in the past, but has not
employed Ridge Creative for any video campaign.
AdMine is a service that aggregates advertising content from creative
sources nationwide, and makes it available to other agencies and
advertisers for re-use in new markets. The AdMine library is the
largest collection of ready-to-sell advertising content in the country,
consisting of print campaigns, video, and photography that has been
refined and is ready to be used by other advertisers at a fraction
of the cost of original production.