Teaming with AdMine, Ridge Creative sold and executed a television
campaign that delivered a big win for them and for their client.
Key to the success was a video series that Ridge identified by searching
the AdMine library. Originally created for the Atlanta Ballet at
a cost of over half a million dollars, the series of video commercials
focused on young people moving beyond their usual routine to try
an interesting, impulsive new activity. Although a ballet promotion
was far from the career and personal improvement offered by WyoTech,
the demographics and call to action were very similar: early-to-mid
twenties audience, and a motivation to do something "out of the
ordinary" and see a positive result.
The humorous video sequence started with young men
breaking out of their usual behavior(can we define what they did),
and it applied equally well to exploring a new cultural event or
investigating a new educational opportunity. Ridge was able to easily
keep the core video sequence, and add the WyoTech branding and message
specifics to the video at a low cost.
Ridge was convinced that this commercial could help
WyoTech, and arranged a meeting to propose their idea. The concept
was an immediate hit, resulting in a deal closed within a day. No
competing agency had been able to provide any completed sample campaigns,
much less anything of this quality on the confines of the WyoTech
budget. And because the content was essentially complete from the
AdMine library, turnaround on the finished campaign was extremely
short. The time to begin the final production until first broadcast
was only one week.