Vol. 7

 

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Check out how our clients are using our sports video content and Rights & Clearances services to produce content more efficiently and create new value.

 

ADVERTISING: Urban advertising agency, Sanders\Wingo, was working on a national commercial for AT&T called, “Fanatics.” The spot, which had a NCAA® March Madness® theme, promoted AT&T’s 3G network that lets users talk and surf the Web at the same time. Sanders\Wingo came to Thought Equity Motion to license a clip that featured a dunk from a 2001 USC vs. Boston College game. During the commercial, the clip was shown on the screen of a Motorola BACKFLIP™ cell phone. Our research team dug in to help find the right clip, for instance the basketball teams’ jersey colors had to align with AT&T’s corporate colors, orange and white. Thought Equity Motion’s Rights & Clearances department also cleared all three players in the tournament clip. To watch the commercial online, click here.

 

 

 

Adobe Selects Thought Equity Motion’s NCAA® Vault as

‘Site of the Day’
Why the site was selected: This first-of-its-kind site combines a robust online video front end with a richly tagged video back end to deliver unprecedented access to ten years of NCAA history. Read more.

Thought Equity Motion’s CEO to Speak on the
College Sports Video Summit Panel:
‘Tale of the Tape: Building an Archival Strategy.’
To read the press release about Kevin Schaff’s panel, click here.



Beet.TV: Thought Equity Motion
Inks Deals
with NCAA® and BBC

During a video interview, Thought Equity Motion’s CEO and Founder Kevin Schaff talks about the two sides of Thought Equity Motion’s business, the NCAA Vault, and the recent agreement with BBC Motion Gallery. To view video, click here.


Upcoming conferences where you can see Thought Equity Motion

Sports Marketing 2.0 Summit – May 25 • Chicago

College Sports Video Summit – June 8-9 • Atlanta

Silverdocs – June 22-27 • Washington DC



2010 NBA Draft

As anticipation grows around the 2010 NBA Draft (6/24), broadband
and TV networks can drive engagement and revenue with our draft Preview Package featuring broadcast-quality footage from the NCAA®, Big Ten Conference and Raycom Sports. The NBA Draft Preview Package can be purchased alone or in combination with other sports content Preview Packages including NCAA football and basketball fall previews. Contact a Thought Equity Motion sales representative (866.815.6599 or sales@thoughtequity.com) for questions, custom solutions, pricing and delivery.




Water Sports – HD

Check out a selection of our best HD water sports clips. Click here to see the footage.
 



2010 FIFA World Cup

The 2010 FIFA World Cup is less than a month away! Don’t miss our 2010 World Cup themed footage of renowned footballers and teams, avid fans, victory ceremonies, South Africa establishing shots, video of cities and stadiums throughout the country where games will be held and much, much more. To see a selection of this footage, click here.




Extreme Sports Showreel

Watch our extreme sports reel of action packed footage covering everything from sky diving and back country skiing to bungee jumping and motocross. Click here to see the reel.


Special thanks to these employees for contributing to the “Clips of the Month:” Mike Emerson, EVP of Operations; Nick De Toustain, Content Sales Manager; Sachie Takahashi, Content Sales Manager; Jack Boram, Regional Sales Director; Chloe Rice, Content Sales Representative; Adam Roundtree, Content Sales Manager; Kara Weiner, Research Creative.

 

A video-powered discussion of news, culture, sports and history. Here are some of our latest posts.

 

Cannes Film Festival 

Blog >

 

 

Kentucky Derby

Blog >



Read our blog >

Check out some of our favorite sports clips! All content can be licensed on www.thoughtequity.com. 

 

 

Upcoming video topics. For more updates about our timely video bins, follow us on Twitter, www.twitter.com/ThoughtEquity

2010 FIFA World Cup View > 

Independence Day (U.S.) View >

Bastille Day (France) View >

Ringo Starr Turns 70 View >

The British Open View >

2010 Daytime Emmys View >

 

 

News from the world of video content. 



WIRED: Inside the Masters Golf
3-D Bunker

Article about how IBM’s technology enabled the 2010 Masters tournament to be broadcast live in 3-D. Read Article >

Media Post: Research Brief, Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
According to the Unica State of Marketing 2010 study, video is the most adopted rich media marketing tactic today.
Read Article >

TechCrunch: Broadcast TV And Web Media Sites Winning In Online Video
According to a joint report from Brightcove and Tubemogul, the non-YouTube sites seeing the most success with online video are those of the broadcast TV networks and Web-only media brands. Read Article >


To view this online click here.
If you have comments about ThoughtBox, please send them to: media@thoughtequity.com.

For questions about Thought Equity Motion and its services/pricing, or to license any of the
video featured within this newsletter, please contact a sales representative at:
 

866.815.6599 or sales@thoughtequity.com

Thought Equity Motion is not responsible for the content or information published on the
web sites of third parties that are linked herein.
Thought Equity Motion has no affiliation or relationship with such third party entities and any use of such web sites is solely at your own discretion.

NCAA® and March Madness® are trademarks owned or licensed by the National Collegiate Athletic Association.
All other trademarks are the property of their respective owners.
©2010 Thought Equity Motion, Inc. All rights reserved.