Vol. 4

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FEBRUARY HAS BEEN A BUSY MONTH HERE AT THOUGHT EQUITY MOTION!  

THE NEW YORK TIMES

Most recently, we announced an exclusive partnership with The New York Times, where producers, filmmakers and educators can license raw footage from The New York Times video library for their own productions. The HD video in our New York Times Collection comes from the compelling original segments produced regularly by New York Times journalists around the world. For example, raw footage from The New York Times original segments such as Skateboarding in Afghanistan, On Par With Bill Pennington, The Poorest Struggle with Donor Fatigue: Haiti and Foreign Aid and Trouble in Thailand’s South Providences can be found in Thought Equity Motion’s New York Times Collection. Additionally, we are also licensing select New York Times’s TimesTalks raw footage, which features interviews with notable figures in the sports, entertainment, art and political world.

Check out some of these segments:

Skateboarding in Afghanistan >

On Par With Bill Pennington >

The Poorest Struggle with Donor Fatigue: Haiti and Foreign Aid >

Fashion Week Spring 2010: A New Direction >

MARVEL ENTERTAINMENT

Earlier this month we also added Marvel’s Iron Man and The Incredible Hulk stock footage collections to our constantly-expanding library. These iconic film collections feature high-production value content around exotic and urban locales, dramatic military sequences and incredible aerial and helicopter footage. Check it out >

We will be in touch with more exciting updates on our

media partners soon!

Check out how our clients are using video content and tools to save time and money and drive new value. 

ADVERTISING/BRANDING: Thought Equity Motion worked with imc², a brand engagement agency, to license archival Winter Olympic Game- and skiing-related footage for an online video to promote Secret’s “Let Her Jump” campaign, an effort to make women’s ski jumping an official Olympic Winter Games event in 2014. Let Her Jump is being promoted via Facebook where supporters are invited to watch the promotional video, which educates viewers on the background and purpose of the Let Her Jump initiative. In addition to the video, visitors are asked to sign an online petition to Let Her Jump in 2014 and become a fan of the campaign’s Facebook page to help spread the word. The online only video and campaign launched around the Olympic Winter Games and will run through 2014. Click here to watch the video and click here to visit the Facebook page.

 

Thought Equity Motion and The New York Times Launch Video Footage Licensing Agreement

Read the press release about our exclusive partnership with The New York Times. Click here to read the announcement. Read Release >

Stop Babies + Puppies

“Make Art. Not Clichés” - that’s the slogan for the 2010 AICP Show & Next Awards Call for Entries, created by a team at VCU Brancenter. The campaign uses the Stop Babies + Puppies theme (the ultimate in ad clichés) to promote awareness for the Show, which is annually archived at The Museum of Modern Art. We provided some of the footage used in the Cliché Ad Machine-which allows users to create their own cliché video ads with shots of babies and puppies. Check it out for yourself by clicking here.

Marvel Entertainment Selects Thought Equity Motion as Exclusive Stock Video Footage Licensing Partner for Iron Man and The Incredible Hulk

Read the announcement about how we will be the sole source to license moments from Marvel’s iconic movies Iron Man and The Incredible Hulk. Click here to read the announcement. Read Release >

Upcoming trade shows were you can see

Thought Equity Motion:

AIDC – Feb. 23 – 26, 2010; Adelaide, Australia. click here.

OMMA Global – March 17-18, 2010; San Francisco. click here.

Filmart - March 22-25, 2010; Hong Kong. click here.

 

NCAA® Division I Men’s Basketball Championship

One of the US’ most prominent sporting events is only weeks away. As the NCAA’s exclusive licensing partner, we have a comprehensive archive of the NCAA Tournament footage that can be utilized by sports and news broadcasters and online publishers. To watch a selection of some of our best Division I men’s basketball clips, click here.

And coming next week is a major announcement about how the NCAA and Thought Equity Motion will be launching a new site that allows fans to access moments within the archive of NCAA Division I Men’s Basketball Championship Tournament games. Stay tuned for more details from us on March 3rd!

 


Special thanks to these employees for contributing to the “Clips of the Month:” Susan Begley, Content Sales Manager; Jennifer Durbin, Content Sales Manager; Joy Ardizzone, Senior Research Creative; Andrea Watson , Content Sales Manager; Nick De Toustain, Content Sales Manager; Kara Weinert , Research Creative.

 

A video-powered discussion of news, culture, sports and history. 

President Obama’s First Year in Office 

Blog >

Historic American Winter Olympic Moments  

Blog >

 

 

 

Read our blog >

In light of the 2010 Vancouver Olympic Games, here are some of our favorite Olympic Games-related moments caught on tape! All of this footage can be licensed on www.thoughtequity.com. 

 

Upcoming video topics. For more updates about our timely video bins, follow us on Twitter, www.twitter.com/ThoughtEquity.Passover View >  

 

Easter View >

The Masters View >

Arbor Day View >

Hubble Space Craft,

20th Anniversary View >

Kentucky Derby View >

News from the world of video content.
 

Media Post’s Video Insider:

Is Producing Professional Video Content A Smart Strategy?

Article discusses the benefits of professional video content verses user-generated video for online advertisers. Read Article >


PaidContent.org: Vancouver 2010: Watching The ‘Everywhere’ Olympics From 30,000 Feet

Story covers NBC Sports social media-centric video strategy for the 2010 Winter Olympic Games. Read Article >

 

To view this online click here.

If you have comments about ThoughtBox, please send them to: media@thoughtequity.com.

For questions about Thought Equity Motion and its services/pricing, or to license any of the

video featured within this newsletter, please contact a sales representative at:

866.815.6599 or sales@thoughtequity.com

Thought Equity Motion is not responsible for the content or information published on the
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Thought Equity Motion has no affiliation or relationship with such third party entities and any use of such websites is solely at your own discretion.

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©2010 Thought Equity Motion, Inc. All rights reserved.