NCAA® and Thought Equity Motion Agree on Multi-Year Extension for Rights Development, Technology Platform Services and Content Licensing

Thought Equity Motion’s Advanced Technology Platform Increases the Value of the NCAA’s Content

DENVER, Oct. 21, 2010 —The NCAA and Thought Equity Motion, Inc., a leading provider of video platform and rights development services, announced today a multi-year contract extension, in which Thought Equity Motion will continue to serve as the licensor for archival NCAA video content. Additionally, the NCAA will utilize Thought Equity Motion’s Platform Services to support advanced video applications, including rich metadata, broadband delivery, and increased accessibility for NCAA member institutions and fans.

“Since 2005, Thought Equity Motion has increased the value of our content by successfully preserving and making accessible the rich history of NCAA championships,” said Greg Shaheen, NCAA interim executive vice president for championships and business strategy. “Over the course of our relationship, Thought Equity Motion’s rights development and licensing services have developed new value in opportunities such as the NCAA Vault (available on Additionally, the company’s platform technology has made our historic footage of NCAA championship events across 23 college sports more accessible to fans, broadcasters, producers, and publishers.”

Under the new agreement, Thought Equity Motion will expand its role in providing the NCAA with rights development and technology Platform Services. Building on the successful first phase of rights development for the NCAA, Thought Equity Motion will be working to further grow the value of the NCAA’s archival rights and support the development of other rights windows for the NCAA and its partners. The company also will add new Media Services around content capture and archive feeds to optimize the NCAA’s content for next-generation usability.

Additionally, Thought Equity Motion will expand the scope of the NCAA Vault—a first-of-its-kind video publishing model that at launch in March 2010 included NCAA Division I Men’s Basketball Championship games from the past decade. The expansion over the course of the contract will include the addition of more Division I Men’s Basketball championship games and other NCAA championship events (such as Division I Women’s Basketball, Division I Baseball and Division I Wrestling), enhanced social media functionality, and increased metadata.

“Over the last five years, we’ve built value for the NCAA with our digitization, preservation and licensing services. With this new agreement, we’re embarking on a multi-year deal with the goal of growing non-live rights,” stated Kevin Schaff, CEO and Founder of Thought Equity Motion. “We are also excited to continue to apply our advanced Platform Services technology to the NCAA collection to deepen live event engagement and the fan experience.”

Abby Lurie
Thought Equity Motion

About the NCAA:
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA Championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Enterprise, The Hartford, Hershey’s, LG, Lowe’s, Planters, State Farm and UPS. *NCAA and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

About Thought Equity Motion, Inc.:
Thought Equity Motion increases the value of video content rights through its advanced technology platform and rights development services. The company’s integrated offering delivers large scale archive management as a cloud service in alignment with licensing strategy expertise to enable rights holders to generate new value from their content, providing greater control while reducing cost and complexity.

Thought Equity Motion works with more than 400 rights holders globally, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®. Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world’s leading producers in advertising, film, television, publishing, and interactive media.

Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo, Sydney, Toronto, London, and sales partner offices in Paris and Mumbai.

Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.

For more information on Thought Equity Motion’s Platform Services for content rights holders, call 310.593.4655 or visit For more information on footage licensing, call +1 720.382.2869 or visit,