National Geographic Digital Motion Selects Thought Equity As Exclusive Online Distribution Partner

WASHINGTON, Aug. 22, 2006 — National Geographic Digital Motion, the stock footage service of National Geographic Digital Media, has chosen Thought Equity, a worldwide leader in the commercial licensing and management of motion imagery, as the exclusive online distribution partner to complement its existing licensing business. Digital Motion is the digital archive and licensing service for all National Geographic film and video. The partnership unites one of the world’s largest and most progressive international motion image collections with the most technically advanced licensing company in the world.

A renowned global motion imagery brand, National Geographic Digital Motion has made significant investments to enhance its existing online licensing operations and prepare the library for access through a variety of distribution channels. “We wanted an additional online presence, and have found a licensing partner well-versed in every aspect of motion imagery licensing and management to help us reach our goals. Thought Equity has demonstrated its ability to serve the technological and time-sensitive needs of current and future producers and editors,” said Jocelyn Shearer, vice president of worldwide sales, National Geographic Digital Motion.

“We chose Thought Equity as our exclusive online distribution partner because they offer the best user experience in the industry. They have the scale to put more of our library online faster than any other company and are the clear leader in all areas of technology, including search, real-time content delivery, creative content packaging and marketing in new media,” Shearer added.

Thoughtequity.com has become a preferred destination for international agencies, studios and corporations that produce messages and programming for traditional and new media such as digital displays, podcasts, social networks, mobile phones and other portable devices.

Kevin Schaff, CEO for Thought Equity, said, “Every day we develop new technology to make it easier for professionals in the creative and entertainment industries to access the nearly $1 billion in production value that is available for licensing at thoughtequity.com. The addition of the National Geographic Collection to our library supports our commitment to offer not only exceptional motion imagery with high production value, but also the most topically diverse and internationally relevant imagery. Our base of worldwide customers is expanding rapidly, and the addition of the National Geographic Collection allows them to be more efficient by finding more of what they need from one site.”

With the addition of the National Geographic Collection to thoughtequity.com, entertainment, creative and corporate production companies worldwide will have real-time access to National Geographic’s motion imagery capturing international culture, science and nature. The collection features footage from National Geographic programs and films, including National Geographic television and film productions, the EXPLORER series and other exclusive productions for the National Geographic Channel. These productions have won more than 1,000 industry awards, including an Academy Award and 126 Emmy Awards.

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 350 million people worldwide each month through its official journal, National Geographic, and four other magazines; National Geographic Channel; television documentaries; radio programs; films; books; videos and DVDs; maps; and interactive media. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy. For more information, visit www.nationalgeographic.com.

National Geographic Digital Motion (formerly National Geographic Film Library) is the footage service of National Geographic Digital Media. This service licenses National Geographic Television-produced film and videotape. In addition, Digital Motion agents represent peer-level archives, in select territories, from around the world, including Australian Broadcasting Corporation, INA of France, National Film Board of Canada, the White House Historical Association, WPA Film Library, ZDF Enterprises of Germany and the World Bank. The Digital Motion searchable video database is at www.ngdigitalmotion.com.

Thought Equity is headquartered in Denver and is currently the world’s largest online supplier of motion imagery licensing and management services to the entertainment, creative and corporate production industries. The company’s web site, www.thoughtequity.com, is the premier resource for production professionals who need instant access to the world’s finest film and HD content for their broadcast, cable, wireless and other new media productions and programs. For more information about Thought Equity, visit www.thoughtequity.com.

 

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