The Results

The results were highly successful for all parties Ð WyoTech, Ridge, and AdMine. WyoTech saw an immediate 50% increase in the rate of inquiry for attendance. These results were so high that they contracted Ridge to execute on the 2nd and 3rd videos in the same series. Ridge secured a strong alliance with a new client, and generated substantial margins on the campaign, since their cost of sales and production was a small fraction of what would normally be required. And AdMine cemented a relationship with Ridge by demonstrating again why it pays to arm the advertising sales team their high quality content to generate new business and close media buys.