The Players

 

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The Players

Ridge Creative
Ridge Creative is a full-service advertising agency focused on customers in the Rocky Mountain states, with capabilities including media planning, broadcast production, and art direction. Ridge was promoting its services to WyoTech, looking for a way to differentiate their proposal within the cost constraints of their client. By accessing ready to use content, Ridge was able to pro-actively meet its clientÕs needs by identifying an on target campaign that could be used immediately within the WyoTechÕs budget.

Wyoming Technical Institute
WyoTech is an automotive trade school with campuses in Wyoming and Pennsylvania. Typical entrants are males in their early 20Õs, looking for a career opportunity that offers both financial upside and excitement beyond their current situation. WyoTech had used other creative agencies for "infomercial" type video ads in the past, but has not employed Ridge Creative for any video campaign.

AdMine
AdMine is a service that aggregates advertising content from creative sources nationwide, and makes it available to other agencies and advertisers for re-use in new markets. The AdMine library is the largest collection of ready-to-sell advertising content in the country, consisting of print campaigns, video, and photography that has been refined and is ready to be used by other advertisers at a fraction of the cost of original production.

 

"AdMine helped us hit a bulls-eye for our customer. We were able to build a campaign that no competitor could touch on the budget available, generate great results, and secure a lasting client relationship. AdMine content is the best
- it made the difference for us."

David Coleman, Director of Sales, Ridge Creative

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