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Broadcast Campaign from AdMine Generates 50% Increase in Incoming Inquiries for Wyoming Technical College

In 2002, Wyoming Technical College, or WyoTech, needed a way to reach their target audience with a compelling message to stimulate potential students to learn about the College. Their existing advertising was not connecting with the young, impulsive audience they needed to attract to vocational technical training. WyoTech knew that TV was the best medium to reach their target, but the WyoTech budget did not support the $250,000 or more required for full video production.

Taking advantage of the AdMine service from Thought Equity, Ridge Creative identified an already created TV commercial that fit the demographics of WyoTech and provided the video campaign at a fraction of the cost of an original production. With the ready-to-sell advertising content from the AdMine library, Ridge was successful in offering new services that secured a major new account by delivering a compelling campaign that hit the target and still fit the customerÕs budget. The result was a 50% increase in incoming leads for WyoTech, and a strong and profitable relationship for Ridge Creative.

 

"Ridge Creative identified an already created TV commercial that fit the demographics of Wyotech and provided the video campaign at a fraction of the cost of an original production."
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