Upon signing up for a number of subscription seats
for the Admine:Print service, sales and creative departments at
the publication is provided with username and password access to
the AdMine library, allowing the specified number of employees to
have access. Users can search based on vertical category and browse
the library content on-line. AdMine is an easy to use, web based
application. Up to 4 hours of orientation and training are provided
as part of a new subscription.
To take advantage of the AdMine library for spec ads,
a publication determines which sales and production staff can benefit
from access to the library, and establishes accounts for each. Monthly
subscription charges apply to the number of users. All vertical
market categories are included with each subscription. Monthly subscription
charges give the ability to browse the digital repository and print
spec ad content for display to prospective customers.
When an ad is found that looks promising, sales and
production staff can print out a read-only image, in PDFª format
for closer examination. A custom border, showing publication identity,
is part of each printout, establishing the sales link between the
spec content and the publication. An unlimited number of these read-only
images can be browsed and printed in each vertical subscriber category,
with no per-piece artwork charges.
Once an ad is chosen by a customer, the full artwork
is "checked out" or purchased by the publication staff. Only artwork
that is to be published and exclusively reserved needs to be purchased.
Artwork is in Quarkª format, and the download from the AdMine library
includes everything necessary to edit, modify, and manipulate the
ad to meet customer specifications. Each time an ad is checked out,
a artwork charge is placed on the publicationÕs account. From this
point the process is simple. The publication now has control over
the Quark source file for the advertisements, and can modify, label
and customize to the meet the customer demands.
Importantly, once an ad is checked out, the publication
gains exclusive rights to use it within the specified geographical
area for a period of 12 months. While the ad may be visible to other
publications, it cannot be checked out by publications within the
same market for 12 months.
Once per month, the charges for user subscriptions
and the purchased artwork are billed directly to the user organization.
"Users can search based
on vertical category and browse the library content on-line.
AdMine is an easy to use, web based application."